Independent voices are becoming more common and Humber’s Public Relations Committee is capitalizing on this trend by hosting a conference to help bloggers enhance their online presence.
The Humber PR Committee’s Second Annual Bloggers Conference is an event run by Humber public relations students and it is set to help aspiring, or current bloggers create, and maintain a presentable blog. President of the Humber PR Committee, Hilary Flint, 22, said the members of the committee utilized their Facebook page and asked students who they want to hear speak at the upcoming Bloggers Conference. “We wanted to cover a variety of interests so we tried to get bloggers from different sectors. We have travel, lifestyle, fashion and music/entertainment this year,” said Flint. The speakers that will be attending the Blogger’s Conference this year are: Jeff Lang-Weir, Julio Reyes, Daniel Desforges, Sabrina Tricarico, Kristen Sarah, Siya Zarrabi and Casie Stewart.
Food and lifestyle blogger, Daniel Desforges, 31, had a passion for food that translated to create his blog Do The Daniel. “It (blogging) offers an authentic voice and people turn to us (bloggers) because they trust us,” said Desforges. Desforges and fiancé, Julio Reyes of Fashionights.com will be presenting together in regards to how they continue to stay relevant within the blogging industry, and informing students about what it’s like to work in public relations.
Desforges’ says the bloggers event is beneficial to a large demographic of students and mentions, “At the end of the day, the world of blogging is undergoing transitions. I think that understanding the direction that blogs are heading is something that media students will take what we have to offer and our experiences, and take that into their future careers.” Desforges’ advises new bloggers to, “speak to what your strength is and represent that properly.”
Adventure and travel vlogger, and blogger of Hopscotch the Globe, Kristen Sarah, 28, says the upcoming bloggers event is a great way for her to connect with her current readers and viewers. “I know I had so many questions when I first started blogging especially about the business side of things, and it would be nice to answer that for other people,” said Sarah. Additionally Sarah adds that although blogging can be tedious, it is important, “to invest your time and money into it in order for it to happen.”
The Second Annual Bloggers Conference will take place on October 20, 2014 during 7-10 p.m. The event will be located at Humber College’s lakeshore campus auditorium in the A/B building.