Canadian makeup brand takes over retailers internationally

A new innovative cosmetic line of pencils is taking over beauty retailers.

NudeStix is a cosmetic brand founded by two Canadian siblings, Ally, Taylor, and mom Jenny Frankel. Their motto is to achieve a “you but even better” look. The line consists of neutral coloured lip and cheek pencils, satin and bold eye sticks, and creamy textured concealers. The pair of Canadian sisters recently distributed their product to popular beauty resellers such as Sephora and consumers are loving the practical cosmetic line.

“NudeStix is a young, fresh brand with a lot of versatility and customization. It’s perfect for today’s consumer,” says 25 year-old beauty advisor Jalesa Baker. After working for the beauty industry for more than four years, Baker says she’s glad their targeting a demographic that has demanded something like Nude Stix for a long time. “I love how easy it is to use. When I’m on the go, it’s super easy to whip out and touch up without fussing too much, cause who doesn’t want to be effortlessly chic,” Baker adds.

18-year-old Founder of NudeStix, Taylor Frankel, says her and her sister wanted to partake in a big cosmetic project because it was something they believed in and it’d be a project that brought them closer. “Our demographic is defiantly us girls who want to sleep in for that extra ten minutes and when you do wake up, and do your makeup, you’re still looking presentable,” says Frenkel.

The passion the girls have for their brand is highly evident as they have traveled all over Canada and the U.S. educating beauty advisors on: what NudeStix is, how it’s unique, and how to use it. NudeStix will be launching in Australia at the new Sephora location in Westfield, Sydney.

Check out Ally and Taylor’s makeup tutorial using NudeStix below.

 

Click here to see what professional makeup artist Gross says about NudeStix.

Becca’s Book Talk: #GirlBoss

IMG_5812As a journalist I’m expected to be a bookworm or perhaps a novel enthusiast. Truth be told, I am not. I believe the reason why I don’t frequently pick up a novel at my local book store is simply because I can’t seem to find something that catches my interest.

Seeing some of the people I follow on Instagram rave about #GirlBoss, I took it amongst myself to pick up the novel, and give it a shot.

The cover of the book was appealing and the way the hard cover sat in the palms of my hands was something I hadn’t experienced in a while.  I didn’t just want to read the first five pages and later let it sit on my night stand. I really wanted to finish this book and truly see what all the buzz was about.

Believe me when I tell you the first five pages had me hooked. I went from becoming a reader who simply wanted to fit in the loop, to a girl who began connecting with the author Sophia Amoruso.

Throughout the entire novel, Amoruso vividly describes her journey towards becoming founder of Nasty Gal clothing in a witty, and humorous way. What continued to draw me to the novel was how other well-known “Girl Bosses” were featured and shared their store on how they found success.

Less than a week later, I found myself completing the book. As I noticed I was reaching the final pages of the novel, I realized why so many readers raved about the book. I realized that Amoruso’s story was funny and not just your average self help book by Dr. Phil. Throughout the novel, Amoruso makes gives readers advice and valid points about the fashion industry that open the eyes of many, including myself. Her inspiring story is relatable and she cotinues to encourage readers such as myself to really put in the hard work, while allowing a small part of destiny to play it all out. Lastly, seeing the end result of how Nasty Gal comes together allowed me to envision what my goal could become within a couple of years.

In conclusion, I’m happy to say I was able to finally complete a book which taught me much more than a few words that would expand my vocabulary. I read a book that will continuously be my motivation in my upcoming career. I encourage anyone who is seeking an uplifting motivation to pick up this book as the way it’s written makes it almost effortless to follow along.

If you want to learn more about the witty author, Sophia Amoruso, watch the interview I found on Youtube below.

Photo Math solving math equations in a snap

 

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PHOTO BY REBECCA PILOZO-MELARA

A new mobile app is solving math equations in a snap.

Photo Math is an app to allow users to solve math equations by taking a picture of the problem with their mobile device. Photo Math currently can’t identify hand written expressions and can only read clean text equations. Aside from having an equation solved, one is able to see a step-by-step solving formula.Apps such as this are already being used at the Humber Math Centre to cater to all learning styles.

“Technology intrigues students,” said Humber Business math teacher and co-op student Jessica Huang. “It shows them that you can use different applications and technology to help you. It’s a different way of learning (in which) you can try and gauge your own learning.”

Cameron Redsell-Montgomerie, coordinator at the Humber Math Centre says, “I think this is  teaching faculty how to teach math and that they can’t get away with just calculations.” Despite the app being unique with its capturing and solving feature, Redsell-Montgomerie adds that users are limited, and current applications such as Wolfram Alpha, are already catering to the everyday user by instantly providing answers to questions ranging from math to statistics.“Once the app can read hand written equations, it’ll have the potential to do marvellous things.”

Huang said her concern with applications like Photo Math is their potential to limit or restrict student learning. “Yes an app is great. It’ll tell you the answer right away where you take a picture of it…but you’re not understanding why it’s happening. You’re not the brains behind the operation, the software is,” she said.

Although concerns have been raised about whether students may give up on further refining their mathematical skills, Jonathan Piché, first-year Humber International Business student, doesn’t believe Photo Math is hurting students, but is a beneficial tool. Piché said the way the app guides users through the equation process is truly helpful and he believes educational apps can help students save money on tutors. “I wouldn’t use it for every equation but if I was stuck on a question I would. I wouldn’t use it as a reliable source,” Piché said.

The free app is available on the Apple app store, Windows Store, and Google Play; the official Android app is set to launch early 2015.

Check out the video below to see how the mobile app works in action.

 

 

Information sessions prepare students for upcoming Venture Seed competition

The Humber Launch prepares students for upcoming New Venture Seed Fund (NVSF) competition at information sessions.

The NVSF information sessions are designed to teach applicants how to write business plans and prepare applicants for the final NVSF competition. The fourth annual NVSF competition gives applicants an opportunity to share their business plan with a final prize of $10,000 that can only go towards the applicants new business. Associate Dean of Humber’s business school, Peter Madott said, “These sessions are to help people understand the submission process on how to develop a business plan in order to compete in the contest.” Humber college business professor and entrepreneur advocate, Tony Gifford said, “This money can go towards things for their business such as a business certificate.”

To be eligible to partake in these sessions and competition, one has to be a full time Humber student who is completing or expected to graduate during January 1, to Aug. 2015. An early submission deadline is on November 17 with a chance to win an iPad followed by a final deadline on December 5 at 4 p.m. The winner of the NVSF competition will be announced on January 9.

On Oct. 27 and 28, the sessions took place in the Blue room of Humber College’s Lakshore campus. On Oct. 39, the final day of the NVSF sessions, the event took place in room L3002/3005. “I think we had multiple dates to accommodate the schedule of many students and peoples schedules,” Cherun said. NVSF sessions will be taking place Nov. 3, in room B101 and room C109, on Nov. 4, and 6 at 3:30 p.m. to 5:30 p.m.

The Humber Launch is an opportunity for aspiring entrepreneurs to turn ideas into a business. Members of the Humber Launch are provided with resources and business insight as they start up. Maddot says, “ whether you win (NVSF) or not, Humber Launch is there to help mentor and coach people who are really trying to start a business.”

The Humber Launch is open to current Humber students, alumni’s, and locals who have a current business they are passionate to start. Program assistant of the Humber Launch, Bram Cherun says students from all programs are welcome to become a part of The Humber Launch, and adds, “There’s no cost to become a member, we just ask them for their time, and dedication.”

Adobe apps make projects mobile

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PHOTO BY REBECCA PILOZO

The latest apps released by Adobe are expected to make it easier for users to get their work done on the go.

Adobe launched four categories of apps that correspond in its Creative Cloud service. Kevin Brandon, coordinator of the graphic design program Humber College has been an Adobe program user since 1988 and said, “Adobe is making mobile apps more powerful, and productive. It is so efficient to have the ability to have creative tools with you at all times.” He explains that the new Adobe apps integrate with the user’s desktop counter part applications and adds, “With the release of these apps Adobe hooks you into their month/yearly subscription plan to their Adobe Creative Cloud, this subscription allows you a great opportunity to create and access your design assets in both the mobile apps and your desktop applications.”

Vincent Dylan Defreitas, 21, second year Humber creative photography student enjoys now having the mobile accessibility to the adobe photo apps which help him complete his work. Defreitas mentions that he is able to accomplish just as much on the app as he can on a desktop and says, “ I use all the adobe programs for my course load and it makes it a lot easier to be able to access it (photos.) If I’m not stationary at my desk I can continue my work wherever I am, and get stuff done a lot quicker.”

Erin Riley, 43, part time Humber basic photography instructor believes Adobe could be recognizing their users demanding industry where time is important. “It (Adobe Photoshop mobile app) allows you to make images on the fly. Clients need stuff fast and sometimes you don’t have the time to pull out your laptop,” said Riley.

Although the series of apps may provide great accessibility to one’s work, Riley does not believe it can replace the programs being used on a desktop and said, “At the end of the day you want your work to look good and use tools to allow you to enhance your work.”

Timberlake brings back 20/20 experience

PHOTO BY J VETTORINO

PHOTO BY J VETTORINO

Justin Timberlake begins counting down the days until he kicks off The 20/20 Experience World Tour. The “sexy back” singer has been tweeting updates about how he and his crew members are preparing for the upcoming shows. JT’s back up dancers have been featured on his tweets with links to their biographies on his site. Timberlake released The 20/20 Experience early 2013 and in the fall of 2013, he released The 20/20 Experience 2 of 2.

Timberlake was last in Toronto early this year, in February, where he then did two shows with additional Canadian stops. This time, JT will begin by touring North America with simply one Canadian stop in Toronto, ON. Timberlake’s first show will take place in the United States, Portland, OR, on Nov. 20. The last show will be held in Duluth, GA on Dec. 20.

The map bellow is a list of locations where Timberlake will be performing for the upcoming tour in North America. For further updates and tickets on the upcoming tour visit his site.

check out his latest single Not Such A Bad Thing below

Royal baby due date annouced

PHOTO BY  HOT GOSSIP ITALIA

PHOTO BY HOT GOSSIP ITALIA

The Duke and Duchess of Cambridge have announced that their second child is due April 2015. The palace spokesman says that Kate’s hyperemesis gravidarum (morning sickness) is improving. Family members of the Duke and Dutchess of Cambridge share their excitement as they await for the upcoming royal baby. For more details on the anticipation of the new royal baby check out my storify.

Humber blogging event set to enhance online presence

Independent voices are becoming more common and Humber’s Public Relations Committee is capitalizing on this trend by hosting a conference to help bloggers enhance their online presence.

The Humber PR Committee’s Second Annual Bloggers Conference is an event run by Humber public relations students and it is set to help aspiring, or current bloggers create, and maintain a presentable blog. President of the Humber PR Committee, Hilary Flint, 22, said the members of the committee utilized their Facebook page and asked students who they want to hear speak at the upcoming Bloggers Conference. “We wanted to cover a variety of interests so we tried to get bloggers from different sectors. We have travel, lifestyle, fashion and music/entertainment this year,” said Flint. The speakers that will be attending the Blogger’s Conference this year are: Jeff Lang-Weir, Julio Reyes, Daniel Desforges, Sabrina Tricarico, Kristen Sarah, Siya Zarrabi and Casie Stewart.

Food and lifestyle blogger, Daniel Desforges, 31, had a passion for food that translated to create his blog Do The Daniel. “It (blogging) offers an authentic voice and people turn to us (bloggers) because they trust us,” said Desforges. Desforges and fiancé, Julio Reyes of Fashionights.com will be presenting together in regards to how they continue to stay relevant within the blogging industry, and informing students about what it’s like to work in public relations.

Desforges’ says the bloggers event is beneficial to a large demographic of students and mentions, “At the end of the day, the world of blogging is undergoing transitions. I think that understanding the direction that blogs are heading is something that media students will take what we have to offer and our experiences, and take that into their future careers.” Desforges’ advises new bloggers to, “speak to what your strength is and represent that properly.”

Adventure and travel vlogger, and blogger of Hopscotch the Globe, Kristen Sarah, 28, says the upcoming bloggers event is a great way for her to connect with her current readers and viewers. “I know I had so many questions when I first started blogging especially about the business side of things, and it would be nice to answer that for other people,” said Sarah. Additionally Sarah adds that although blogging can be tedious, it is important, “to invest your time and money into it in order for it to happen.”

The Second Annual Bloggers Conference will take place on October 20, 2014 during 7-10 p.m. The event will be located at Humber College’s lakeshore campus auditorium in the A/B building.

PHOTO ESSAY: Fall Festivities at Chudleigh’s Farm

As the leaves begin to change colours and the weather becomes slightly cooler, it is evident that fall is now upon us. Adding that extra layer of clothing before you head out the door is worth it as there are many festive things to do this season, at your local farm.

Chudleigh’s Farm has been around since 1957 and over time their concept of providing entertainment for the entire family has been successful. Apple picking and seeing some of your favourite farm animals at the petting zoo are only few of the many attractions local farms like Chudleigh’s have. The local farm makes pressed apple cider and freshly baked pies that are ready for you to pick up on your way out.

For many locals, an annual visit is a must with a farm that has over 28,000 trees and pumpkins of all sizes that have been ready to be picked, since late September.

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The entrance of Chudleigh’s farm is an area most common where photographs are taken.                                               PHOTO BY REBECCA PILOZO-MELARA

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Pumpkins of all sizes are placed near the entrance for visitors to select one to take home.                                           PHOTO BY REBECCA PILOZO-MELARA

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Arrows placed on a wooden poles directing people to their desired destination.                                                                   PHOTO BY REBECCA PILOZO-MELARA

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Outdoor playground where children of all ages are able to be as adventurous as they want.                                               PHOTO BY REBECCA PILOZO-MELARA

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Visitors watching the lambs being fed by a farmer.                                                                                                                    PHOTO BY REBECCA PILOZO-MELARA

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Sheep dogs in training resting after a long day.                                                                                                                       PHOTO BY REBECCA PILOZO-MELARA

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A family of pigs eating a meal.                                                                                                                                                     PHOTO BY REBECCA PILOZO-MELARA

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Wagons lined up for visitors to pull their apples and pumpkins around comfortably. Behind the wagons there are tracker rides that take you to the trees where one can go apple picking.                                                                           PHOTO BY REBECCA PILOZO-MELARA

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Pre-picked apples that are ready to be sold.                                                                                                                             PHOTO BY REBECCA PILOZO-MELARA

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Inside the farm shop where one can purchase fresh jam, beverages, spices, and more.                                                   PHOTO BY REBECCA PILOZO-MELARA

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Pressed apple cider that is made at the farm.                                                                                                                           PHOTO BY REBECCA PILOZO-MELARA

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A beautiful pathway that leads to the McIntosh apple trees.                                                                                                 PHOTO BY REBECCA PILOZO-MELARA

Journey to Journalism

I was twelve years old when I won my first in class public speaking competition and thirteen when I made it to regionals. My speech that took me to regionals was about Walt Disney. Now I didn’t win regionals that year and I remember being devastated about it however, for once in my life, I believed I was good at something.

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I was a teen who loved pop culture and was mesmerized by the entertainment industry. I watched shows like The Hills and had a yearly subscription magazines like Teen Vogue. I loved the photographs, articles, and clothes I saw in magazines. I admired the reporters I saw on TV and I vividly recall thinking about how fabulous it looked to interview celebrities on the red carpet. I was torn between the two things, writing, and television. I felt the need to understand what it really was that I was becoming passionate about and after a little bit of research, I discovered I was intrigued by journalism. Because I was already confident public speaking and writing, I knew when I grew up I wanted to study the print and broadcast element of journalism.

Entering high school, my dream of becoming a journalist stuck with me and as I got older I never out grew my dream of working in the media industry. Around the time everyone was applying to college, people would tell me I was being unrealistic. People also told me to get my head out of the clouds and find a “promising career” but I didn’t care what they thought, because I knew this was something I was born to do.

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When I was eighteen, I got my acceptance letter to Humber College for Journalism Print & Broadcast. I was ecstatic because I was finally going to be studying something I loved. It didn’t take me long to accept my offer and soon I was counting down the days until I was about to begin j-school.

There are days I attend class and it gets tough but if doing what I love feels like this, I want this forever. I’m currently in my second year of college and I’m now a writer for my school newspaper, the Humber Et Cetera. I believe no opportunity is too small and I continue to take any gig I can to get. I’m fortunate enough to have loved ones around me, cheering me on along the way, and I’m forever grateful to have a mother who continues to be my number one fan.